01
Current operational cost
Number of employees × monthly operational hours per person × hourly employee cost
Free CRM ROI Calculator
Calculate the potential return on your CRM investment.
Use your own business data to estimate the productivity gains, sales contribution, net benefit and potential return of a CRM investment.
Expected time savings
Expected sales increase
Annual Net Benefit
You can adjust every parameter to match your business.
CRM ROI
Example Calculation
Estimated CRM ROI
Estimated CRM ROI
ROI
Annual Total Benefit
+ $
Annual Net Benefit
+ $
Estimated Payback Period
—
Expected time savings
Expected sales increase
Average gross profit margin
Annual Net Benefit
Estimated Payback Period
Estimated CRM ROI
Calculator
What could your CRM investment return?
Adjust the values below using your actual business data and expectations. Results update automatically as you change the parameters.
Your Business Data
Calculation Parameters
people
Total number of team members who will actively use the CRM.
hours
Estimated monthly time per person spent on manual tracking, data entry, reporting and similar work.
$
Estimated total hourly cost of an employee to your business.
%
The percentage of manual work you expect to save by using CRM.
$
Your average monthly sales revenue used as the baseline for estimating CRM impact.
%
The sales growth you expect from more structured follow-up and sales processes.
%
Your average gross profit margin used to estimate the economic contribution of additional revenue.
$
Estimated monthly cost of CRM licenses, subscriptions and recurring services.
$
Implementation, consulting, data migration or other initial costs. Leave this at 0 if there is no upfront investment.
Results update automatically when you change a value.
Transparent Calculation
How is CRM ROI calculated?
We show each calculation step and formula so you can understand exactly how the estimated result is produced.
02
Productivity gain
Current monthly operational cost × expected time savings
03
Estimated additional sales revenue
Current monthly sales revenue × expected sales increase
04
Economic contribution from additional sales
Estimated additional sales revenue × average gross profit margin
05
Total economic benefit
Productivity gain + economic contribution from additional sales
06
Net benefit
Total economic benefit − monthly CRM cost
07
CRM ROI
(Monthly net benefit ÷ monthly CRM cost) × 100
08
Payback period
One-time initial investment ÷ monthly net benefit
Next Step
Make your sales processes more visible with CRM.
Manage sales opportunities, activities, tasks and pipeline processes from one platform with DinamikCRM.