Customer Lifetime Value (LTV)
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Shows the estimated gross profit contribution generated by one customer over the customer's lifetime.
Free Financial Analysis Tool
LTV / CAC Calculator
Compare the estimated lifetime value of a customer with the cost of acquiring a new customer and get a clearer view of your customer economics.
Free to use. No contact information is required to see your result.
Calculation
Enter your core customer and acquisition data
Use consistent periods and currency values below to calculate LTV, CAC, the LTV/CAC ratio and estimated CAC payback period.
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%
months
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customers
This tool provides an estimated financial analysis. Use the results for operational comparison and planning rather than as accounting or investment advice.
Financial Result
Your customer economics summary
The results are calculated from the customer revenue, margin, lifetime and acquisition data you entered.
LTV / CAC Ratio
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Status
Customer Lifetime Value (LTV)
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Customer Acquisition Cost (CAC)
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CAC Payback Period
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months
Customer Acquisition Cost (CAC)
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Shows the average sales and marketing cost required to acquire one new customer.
CAC Payback Period
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Shows approximately how many months of gross profit are required to recover customer acquisition cost.
Recommended Action
How can you improve your LTV / CAC ratio?
The LTV/CAC ratio should not be viewed in isolation. Evaluate acquisition cost, retention, gross margin and growth rate together.
Reduce CAC
Focus on more efficient sales and marketing channels to reduce customer acquisition cost.
Improve retention
Reducing customer churn and extending customer lifetime can increase LTV.
Improve gross margin
Improve pricing and cost structure to increase the gross contribution generated by each customer.
Manage customer and sales data in one place
Track customers, sales opportunities and team activities centrally with DinamikCRM and analyze performance using consistent business data.
What Are LTV and CAC?
Why does the LTV / CAC ratio matter?
LTV represents the estimated lifetime value generated by a customer, while CAC represents the average cost of acquiring one new customer. Evaluating these metrics together helps businesses understand the economic efficiency of their customer acquisition model.