Starting Customers
The number of active customers at the beginning of the analysis period.
Free Customer Analysis Tool
Calculate Your Customer Churn Rate
See how many customers you lost, your churn rate and your customer retention performance in seconds. Understand whether new customer acquisition is offsetting customer losses.
Free to use. No registration required. Results are calculated in your browser.
Customer Churn Analysis
Enter Your Customer Numbers
For the same period, enter your starting customer count, newly acquired customers and total customers remaining at the end of the period.
New Customers
New customers acquired during the analysis period.
Ending Customers
The total number of active customers remaining at the end of the analysis period.
Lost customers are calculated by subtracting the ending customer count from the starting customer count plus new customers.
Analysis Result
Your Customer Retention Performance
Evaluate customer loss, retention and the impact of new customer acquisition on your overall customer base.
Customer Churn Rate
0%
Shows the percentage of your starting customers lost during the period.
Your Customer Movement
See how your customer base changed during the period at a glance.
Starting Customers
0
New Customers
0
Lost Customers
0
Ending Customers
0
Performance Insight
What Do Your Numbers Say?
Recommended Focus
Your Next Improvement Area
Don't Just Calculate Customer Churn — Track It
Use DinamikCRM to manage customers, activities, sales processes and customer relationships in one place so you can identify potential customer loss risks earlier.
What Is Churn?
Why Does Customer Churn Rate Matter?
Customer churn rate shows how much of your existing customer base you lose during a specific period. Acquiring new customers is important for growth, but high customer loss can slow that growth or eliminate it entirely. Tracking churn and retention together helps you understand the real direction of your customer base.